Internet Marketing

If the objectives for a website include generating sales or capturing a new audience then it is important to understand and assess the new marketing strategies that are available for the world wide web. These can be combined with traditional marketing activities such as print advertising.

• Search Engines
  Search engines rank web pages according to their score for a search term. The score is a combined result of 'on-page' and 'off-page' criteria. Web pages are assessed on more than 150 such criteria.
• Copywriting for Search Engines
  Given that search engines make extensive use of website copy to establish the subject matter of the sites it includes in its database, observing our guidelines can improve your website's performance in the results pages for searches on relevant keywords or phases.
• Pay Per Click Campaigns
  Google and Yahoo! allow advertisers to place adverts above and next to the free or organic results for a search.
• Link Campaigns
  Search engines place a great deal of importance on a website's 'link reputation'. A website's link reputation is dictated by the websites that link to it.
• Email Marketing
  Email marketing represents an excellent way to maintain and develop client relationships. According to research by the Direct Marketing Association (USA) email returns the highest return on investment by a wide margin.
• Shopping Portals
  There are many websites which function as 'shopping portals'. These are hubs which offer access to other websites with a commonality such as the services they offer, a geographic location or a set governing principles.
• Affiliate Marketing
  A website which signs up to an another's affiliate programme features advertisements for that website's products or services. Commission is paid each time the advertisement is used and a sale results.