Developed Visuals/1st Proofs
With your feedback from the initial visual/s in place these developed visuals will be an accurate representation of the final pages & associated features. In order for us to complete this stage you will have needed to supply the following:
- Final copy in electronic format e.g. e-mail, MS Word doc., spreadsheet
- Any of your own photos, graphics, files in electronic format e.g. .jpg, .gif, .pdf
Where you may be interested in your website performing as well as possible on search engines it is important that the final copy you supply and how it is organised into the page/section/subsection structure of the website reflects our good practice guidelines laid out in our 'Copywriting for Search Engines' section.
We recommend IStock as a good source of high quality, relatively inexpensive photos, graphics & illustrations that can be used on your website & other marketing materials. The banner below will take you to IStock, where you can search for images & add them to a Lightboxs, so they can be found later.
2nd Proofs & Final Testing
The second proof stage is an opportunity to incorporate any amendments identified when proofing the 1st proofs. Typically these should be relativity 'light', where care has been taken over previous stages. Where necessary subsequent proof stages can be used to 'weed out stragglers' but are really needed.
With all the content in place & the site developed to the clients satisfaction, it's time to compete the testing of any outstanding elements such as enquiry forms etc. Once this has been completed successfully the site can then be set live.
While the site will be available from it's domain name, it may take anything from a few days to a few weeks for the site to be indexed and appear in 'organic search results' of search engines. Where 'pay per click' campaigns have been set up, the site will appear in the associated sponsored results as soon as the campaign is 'turned on'.