Websites are now a key tool in the marketing campaigns for many local businesses.
In its simplest form it is a brochure that is available to anybody
with an internet connection and displays the same information as contained
in printed promotional materials. However the use sophisticated design
tools, such as Macromedia flash to provide interaction and movement, lend
a website even greater potential as a branding tool.
The development of content management systems (see Website
Components) allow small businesses, without IT specialists, to keep
the content of their website current and appealing.